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WHY CHOOSE US
We work hard every day to make life of our clients better and happier
About our mission
Our team works hard to keep our reviews updated to reflect the latest research and to ensure that the products and brands listed continue to meet our standards.
Buying Guides
Thursday, September 7
8 Habits You're Doing That May Make You More Dehydrated When You Wake Up
Discover key nutrients for mental well-being.
Thursday, September 28
Should I Take Ashwagandha in the Morning or at Night?
Discover key nutrients for mental well-being.
Friday, August 11
Navigating Intrusive Thoughts: Cultivating Inner Calm and Clarity
Discover key nutrients for mental well-being.
Health & Wellness
Thursday, March 23
Probiotics: A Complete Guide
Probiotics-A-Complete-Guide
Thursday, March 23
Wait, How Many Essential B Vitamins Are There?
Wait, How Many Essential B Vitamins Are There?
Thursday, March 23
What Can I Eat For Better Sleep?
What Can I Eat For Better Sleep?
Thursday, March 23
Simple Green Juice Recipe And Tips
Simple Green Juice Recipe And Tips
Thursday, March 23
What are Lectins? Is a Lectin-Free Diet Good or Bad?
What are Lectins? Is a Lectin-Free Diet Good or Bad?
Wednesday, March 22
Bad Habits That Are Ruining Your Diet & Eating Plan
Bad Habits That Are Ruining Your Diet & Eating Plan
Wednesday, March 22
Do Multivitamins Work? And Who Should Take Them?
Do Multivitamins Work? And Who Should Take Them?
Wednesday, March 22
Top Tips to Boost Your Immune System
top-tips-to-boost-your-immune-system
Thursday, August 3
3 Types of People That Might Need Collagen Supplementation (More Than Others)
Discover key nutrients for mental well-being.
Tuesday, February 28
Banish Bloat With These Easy Tips
Banish Bloat With These Easy Tips
Tuesday, February 28
Feeling Overwhelmed? Here Are Our Tips For Managing Stress
Feeling Overwhelmed? Here Are Our Tips For Managing Stress
Beauty
Thursday, March 23
Apple Cider Vinegar – Hype or The Real Deal?
Apple Cider Vinegar – Hype or The Real Deal?
Thursday, March 23
What is Collagen and Why is Everyone Taking it?
What is Collagen and Why is Everyone Taking it?
Tuesday, March 21
Is Your Skin Trying To Tell You Something?
Is Your Skin Trying To Tell You Something?
Tuesday, March 21
How Much Collagen Should You Take Per Day?
How Much Collagen Should You Take Per Day?
Tuesday, March 21
Collagen vs. Gelatin: Which is Best?
Collagen vs. Gelatin: Which is Best?
Monday, March 20
Best Supplements For Hair Growth
Top Tips For Shiny Strong Hair And Can Collagen Help?
Tuesday, March 7
Everything You Need to Know About Dry vs. Dehydrated Skin, and How to Treat Both!
Everything You Need to Know About Dry vs. Dehydrated Skin, and How to Treat Both!
Tuesday, February 28
What Are The Best Supplements For Women Over 40?
What Are The Best Supplements For Women Over 40?
Tuesday, February 28
Top Tips for Keeping Your Skin Healthy After Age 30
Top Tips for Keeping Your Skin Healthy After Age 30
Tuesday, February 28
Top Tips For Shiny Strong Hair And Can Collagen Help?
Top Tips For Shiny Strong Hair And Can Collagen Help?
Smarter Choices
Stay up to date on the latest posts
How does Smarter Choices choose products?
The Smarter Choices chooses products based on in-house product evaluation conducted by our team.
  • Ingredient Safety & Transparency
    We check the label of every product
  • Estimated Effectiveness
    We compare dosages of safe and effective active ingredients
  • Third-Party Testing
    We prioritize products that have been third-party tested.
  • User Satisfaction
    We assess user satisfaction by evaluating customer and user reviews, who share their ranking or review based on personal experience with a product displayed on Smarter Choices.
Katie:
What products do you prioritize?
Support:
We prioritize products that have clear ingredient labels and those that contain fewer fillers, preservatives, and additives.
Katie:
How do you test the product with third parties?
Support:
Third-party testing refers to sending products to a lab and having them tested for safety to ensure that they contain the ingredients listed and are free of harmful ingredients or contaminants.