Our team independently researches, tests, reviews, and recommends each product to help you choose the product that suits you best.

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WHY CHOOSE US
We work hard every day to make life of our clients better and happier
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Our team works hard to keep our reviews updated to reflect the latest research and to ensure that the products and brands listed continue to meet our standards.
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Smarter Choices
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How does Smarter Choices choose products?
The Smarter Choices chooses products based on in-house product evaluation conducted by our team.
  • Ingredient Safety & Transparency
    We check the label of every product
  • Estimated Effectiveness
    We compare dosages of safe and effective active ingredients
  • Third-Party Testing
    We prioritize products that have been third-party tested.
  • User Satisfaction
    We assess user satisfaction by evaluating customer and user reviews, who share their ranking or review based on personal experience with a product displayed on Smarter Choices.
Katie:
What products do you prioritize?
Support:
We prioritize products that have clear ingredient labels and those that contain fewer fillers, preservatives, and additives.
Katie:
How do you test the product with third parties?
Support:
Third-party testing refers to sending products to a lab and having them tested for safety to ensure that they contain the ingredients listed and are free of harmful ingredients or contaminants.