Our team independently researches, tests, reviews, and recommends each product to help you choose the product that suits you best.
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WHY CHOOSE US
We work hard every day to make life of our clients better and happier
Researches
We find all possible products for you
Tests/Reviews
We test in different ways and find the most important components
Recommends
You can trust us
About our mission
Our team works hard to keep our reviews updated to reflect the latest research and to ensure that the products and brands listed continue to meet our standards.
The Smarter Choices chooses products based on in-house product evaluation conducted by our team.
Ingredient Safety & Transparency
We check the label of every product
Estimated Effectiveness
We compare dosages of safe and effective active ingredients
Third-Party Testing
We prioritize products that have been third-party tested.
User Satisfaction
We assess user satisfaction by evaluating customer and user reviews, who share their ranking or review based on personal experience with a product displayed on Smarter Choices.
Katie:
What products do you prioritize?
Support:
We prioritize products that have clear ingredient labels and those that contain fewer fillers, preservatives, and additives.
Katie:
How do you test the product with third parties?
Support:
Third-party testing refers to sending products to a lab and having them tested for safety to ensure that they contain the ingredients listed and are free of harmful ingredients or contaminants.