About us

Following your path to health and wellness is easy with Smarter Choices. Whether you’re here to seek information, find the best product, or get tips for supporting a healthier lifestyle, Smarter Choices has you covered.

What is Smarter Choices?

Smarter Choices provides well-researched health and wellness articles, tips, recipes, and buyings guides to help you purchase the highest quality products available. We do our best to be transparent about why we review and recommend certain supplements. Our team independently researches, tests, reviews, and recommends each product to help you choose the product that suits you best.
Our team works hard to keep our reviews updated to reflect the latest research and to ensure that the products and brands listed continue to meet our standards.
Although we receive an affiliate commission on some of the products purchased through our content, the recommendations from our team are based solely on independent in-house research, test results, and user experience.

How does Smarter Choices choose products?

The Smarter Choices chooses products based on in-house product evaluation conducted by our team. They personally select which products to feature based on the ingredient safety and transparency, estimated effectiveness of the product, third-party testing, and brand reputation combined with customer satisfaction reviews from shoppers just like you. We also value certain product and company attributes that we find to be associated with the highest quality products.
We check each product label to check which ingredients are included, the dosage of each ingredient, and the recommended serving sizes of the product. We prioritize products that have clear ingredient labels and those that contain fewer fillers, preservatives, and additives.
We compare the safe and effective active ingredient dosages established by independent databases with those found on the product labeling. We combine this with user reviews and feedback on product effectiveness to estimate the effectiveness of the product.
We prioritize products that have been third-party tested. Third-party testing refers to sending products to a lab and having them tested for safety to ensure that they contain the ingredients listed and are free of harmful ingredients or contaminants.
Smarter Choices values brands that are generally considered to be established, reputable brands. We consider reputable brands to be those that follow good business practices, have GMP and third-party testing certifications, are transparent about their ingredients and manufacturing processes, and have a strong return policy. A strong return policy demonstrates the brand’s confidence in its product and is important so you can get a refund if you aren’t satisfied. Because the effects of dietary supplements vary from individual to individual, we place higher value on brands that provide more time for customers to determine how satisfied they are with their product.

5. User Satisfaction:

We assess user satisfaction by evaluating customer and user reviews, who share their ranking or review based on personal experience with a product displayed on Smarter Choices.

Additionally, there are a number of other product attributes that we value, including being non-GMO, organic, sustainably-sourced, allergy-friendly or minimally sweetened.

It’s important to note that the FDA does not review dietary supplements for safety and effectiveness before they go to market. Smarter Choices content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always consult with a healthcare professional before adding a supplement to your routine to ensure that it is appropriate for your individual needs, which dosage to take, and to answer any specific question you may have regarding dietary supplement.


How does Smarter Choices provide free reviews?

Smarter Choices generates revenue in two ways. The first is by using affiliate links. Each product reviewed on this site also has a link to an online marketplace where it can be purchased. Smarter Choices receives a portion of proceeds from any purchase made via these links.

The second way is that Smarter Choices is owned and operated by a company that has ownership interest in some of the products listed in our reviews. These products are noted as such whenever they are listed.

We believe that this organizational structure helps maintain reliable reviews. For example, if an online shopper were to purchase a product through one of our links and ended up returning that product for a refund, Smarter Choices would neither receive revenue from their sale nor would it help the credibility of our review. This model aligns our interests with consumers by ensuring that only the best products, dictated by the consumers themselves, are reviewed on our site.