The Smarter Choices Ranking System

Smarter Choices’ ranking system offers extensive in-house product evaluation on ingredient safety, projected effectiveness, product value and return policies combined with customer satisfaction reviews from Smarter Choices shoppers just like you.

1. Ingredient Safety:

We check each and every product ingredient against ingredient safety databases to determine the ingredients’ proper dosage limits and ultimate safety, as well as banned substances.

2. Projected Effectiveness:

We compare the safe and effective active ingredient dosages established by independent clinical studies and medical databases with those found on the product labeling to measure the projected effectiveness of the product.

3. Value Ranking:

Ingredients are listed on the product label in descending order of actual amount in the product. The value of the product depends on the amount of active key ingredients found in the product vs. the inactive fillers. We add the active ingredients, subtract the fillers and compare that to the product’s price to assess the value you’re getting for your money.

4. Return Policy:

A strong return policy demonstrates the brand’s confidence in its product and is important so you can get a refund, if not satisfied. We assess and rank the return policy by testing the actual product return process against the brand’s return policy.

5. Customer Satisfaction:

Customer satisfaction rankings are provided by Smarter Reviewers who share their ranking or review based on personal experience with a product displayed on Smarter Choices.

How We Choose The Best Product

30 Products Tested

20 Customers Interviewed

3 Experts Interviewed

9 Research Hours

Choose the Best Products