We check each and every product ingredient against ingredient safety databases to determine the ingredients’ proper dosage limits and ultimate safety, as well as banned substances.
We compare the safe and effective active ingredient dosages established by independent clinical studies and medical databases with those found on the product labeling to measure the projected effectiveness of the product.
2. Projected Effectiveness:
Ingredients are listed on the product label in descending order of actual amount in the product. The value of the product depends on the amount of active key ingredients found in the product vs. the inactive fillers. We add the active ingredients, subtract the fillers and compare that to the product’s price to assess the value you’re getting for your money.
A strong return policy demonstrates the brand’s confidence in its product and is important so you can get a refund, if not satisfied. We assess and rank the return policy by testing the actual product return process against the brand’s return policy.
5. Customer Satisfaction:
Customer satisfaction rankings are provided by Smarter Reviewers who share their ranking or review based on personal experience with a product displayed on Smarter Choices.